Is Bigger Really Better? Outdoor Signage

Here is a classic example of an age-old argument – Does Size Matter? The answer to this question, in its simplest form, is no. The size of your outdoor sign is not ultimately what counts, but its ability to attract attention.

There are many factors that contribute to the success (or failure) of your commercial property, but there are three primary ingredients to a successful and thriving location – Visibility, Parking, and Accessibility. Visibility is where outdoor signs come into play, and is arguably the most important of these three aspects for drawing new customers to your place of business.

Customers commuting passed your site will ultimately draw one of these three conclusions:

-A good impression. An attention-drawing, professional sign with a clear message and memorable imagery is bound to perk the interest of passing motorists.

-A bad impression. A cheap looking, poorly designed sign will immediately send a red flag up upon being sighted by passing motorists.

-No impression. In the absence of outdoor or roadside signs, or as a result of obscure placement, passing drivers may never see your company sign at all.

The average customer develops a lasting impression of your business within mere seconds, so it is vital that your first impression be your absolute best. As the old saying goes, “first impressions are lasting impressions”. With outdoor business signage, this has never been more true than in today’s competitive market.

Sign Design Strategy

Generally, people remember images and graphics far more than text itself. A well-designed sign with stylish coloring and a clear image will get excellent visibility and project a professional, refined image for your business

Color is another important factor to consider. If a sign’s color scheme blends into the background, the image you are trying to convey is being camouflaged by the surroundings.

Image is another essential aspect of outdoor sign implementation. The image delivered by your sign should reflect a current and positive message with a fresh design that will age well.

If you are unhappy with your current signs, or are looking to make a fresh start with custom designed signs for your business, contact Sign Resources of NC today! Our expert design team will work with you to plan and execute your new sign project tailored to meet your needs as a growing business in the marketplace.

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