You may have come across vehicles on the highway or just around town with impressive graphics that grab your attention and deliver a bold message about a company or service. These graphics can look so precise and professional that it appears to be custom painted directly on the vehicle. These impressive mobile advertising displays are known as vehicle wraps, one of the most under-appreciated yet highly effective advertising solutions available.

Essentially, these vehicle wraps are a graphic image printed on adhesive vinyl film, which are then applied directly to the exterior of the vehicle. Vehicle wraps may cover a small area, or the entire surface of the vehicle, depending on the budget and preference of the client.

Are vehicle wraps affordable compared to the alternatives?

In recent years, vehicle wraps have become one of the hottest methods of business promotion. This is mostly due to advancements in the technology behind the process making it more affordable for small and medium sized businesses. Printing and wrapping is now more cost effective than ever before, and the wraps themselves are an extremely effective way to advertise your company or service.

More traditional advertising methods such as billboards can cost as much as $2,000 to $3,000 per month, whereas a company truck or van fully wrapped will cost around $3,000 to $4,000, but the graphics will last for many years. One year of billboard advertising could run $25,000 per year or even more! With a vehicle wrap, you get a “mobile billboard” for a tiny fraction of this cost, and it will last for up to 5 years or even longer depending on how the vehicle is stored and maintained. Also, wrapped vehicles can generate millions of impressions per year. When you consider the cost if initial investment and the lifetime of the product, it’s easy to see why vehicle wraps are the clear winner for businesses who can’t afford a colossal marketing budget but want to reach as many potential customers as possible.

Sign Resources of NC in Kernersville, NC specializes in large format graphics and vehicle wrap solutions for any kind of vehicle. Contact us today! (336) 310-4611, or email us at info@signresourcesnc.com

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