Channel lettering is a common type of outdoor signage used by retail locations for titles and logos. Like dimensional lettering, it is durable and carries a lot of visual impact.
Typically fabricated from steel or aluminum, this type of sign resists corrosion and acts as a firm base for colors and fluorescent tubing. When backlit, they can have an even more dramatic effect at night. If you’ve been struggling with catching attention from the road, channel lettering creates a powerful impression to draw passers-by to your location.
From individual stores to malls, banks, and schools, this form of signage has the style and flexibility to empower all types of business branding.